Trends in contemporary cloud computing to watch for

In today’s increasingly digital world, the way a business approaches its cloud computing strategy is paramount. Business approaches to its cloud computing strategy are crucial in today’s world that is becoming more and more digital. Cloud adoption had already been expanding for several years and has been accelerated by the pandemic. But as a post-pandemic world begins to take shape, new trends in cloud usage are beginning to take shape as well. 

Multiple clouds are used by businesses

In many organizations, a multi-cloud strategy is still the most relevant practice. Eighty-nine percent of major IT companies have reported having a multi-cloud strategy, and 80 percent are taking a hybrid approach by combining the use of both public and private clouds. This strategy is helping IT companies to make their products and services more robust as they are testing the extent of quality and ease of usability among different cloud services. 

Not only does it benefit IT companies in terms of ease of service and availability of options, but overall the market grows as the competition becomes more cutthroat and the superior cloud product will triumph over everything else. 

The growth of the public cloud

Public cloud spending has increased for businesses of all sizes as a result of increased usage, and it is now a sizable line item in IT budgets. The demand for public cloud computing services has been rising significantly over the last 3 years. Enterprises reported spending more than $12 million annually in 37% of cases and more than $1.2 million on clouds in 80% of cases. It makes sense that SMBs would have lower cloud costs since they have fewer and smaller workloads. But compared to last year, 38% of SMBs spent less than $1.2 million, while 53% do now. With such positive figures for the awareness of public cloud services, it is imminent that the public cloud is the next big thing in the cloud-native way of computing and its businesses. 

The cloud adoption rate is booming! 

Senior IT executives, particularly those who operate in business environments, are constantly considering cloud migration and policies that put the cloud first. Enterprises are subsequently rapidly growing their workload and spending volumes in the public cloud.

The amount of money a business spends on the cloud is a good indication of how frequently it uses a public cloud provider. 52 percent of companies spend $1.2 million or more a year on AWS. In contrast, 52 percent of companies also spend $1.2 million or more on Azure. According to many reports, a whopping 33% claimed to have spent $1.2 million or more on the Google Cloud Platform.

Growing cloud spend wastage

A cloud spending strategy for IT companies is a big thing to master because it is so crucial. IT companies generally tend to overlook their wastage of dollars on cloud services. As cloud services grow more expensive with every passing day, it is crucial that the wastage should be minimized and regulated in a healthy and productive way. Wasted cloud spending is a serious problem that only gets worse as cloud costs rise, and many organizations are struggling with it. However, most tend to underestimate the amount of waste that occurs. It is quite possible that organizations waste 32 percent of cloud computing expenses, which is up from 30 percent last year.

Growing demand is boosting cloud spending

It’s simple to understand why FinOps is developing and becoming a recognized financial management discipline as businesses continue to spend more money on the public cloud. According to the growth charts of many leading IT firms, public cloud spending exceeds budget by an average of 13%, and the majority of these firms anticipate a 29% increase in cloud spending over the next 12 months. This pattern suggests that understanding forecasting and cost optimization is more important than ever. 

Although the growth of companies ensures that they cover their costs, the rising costs and related challenges are a big threat to effective planning and analytical strategies for most IT companies.


The cloud adaptation rate is all-time high and it is going to be passed, at least for the next 5 years. Although the signs are good for the market, IT companies need to mitigate their strategies and streamline their planning for cloud adoption rate and related spending. 

As a result of the COVID 19 pandemic, adaptation to cloud practices is proving significantly positive for most IT companies. Because of the cloud’s scalability, affordability, and reach, businesses are utilizing a range of metrics to gauge the value it will bring to their operations. 

To remain competitive in the market, offer cloud services, and maximize the benefits that are currently available, organizations must make strategic decisions about cloud computing, cloud architecture, use of public clouds, effective tooling, cloud migration, and other issues. cost management. Additionally, in the rapidly changing digital world of today, the siloed and fragmented strategy of yesterday will no longer work.

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